irenes@sonsadesign.com

Illustration
Graphic Design
Art Direction
Branding and Identity
Information Architecture

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Tom Leader Studio

Tom Leader Studio is a landscape architectural practice in Berkeley, California. I served as the Creative Director for the redesign of the site.


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www.tomleader.com       1    2    3    4    5  

Frette

Frette is a high-end luxury linen brand. I served as a designer under Createthe to create an online consumer site.


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www.frette.com       1    2    3    4  

Inhabit

Inhabit is a high-end luxury sweater brand. I served as an Art Director under Behavior Design to create an online consumer and extranet site.


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www.inhabitny.com        1    2    3   

Avalere Health Intranet

Avalere Health, as a growing company, needed to develop an intranet that would function not only for company news, but as a tool for internal social interaction. I served as project architect and art director.


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Ferragamo Online Store

Salvatore Ferragamo is an Italian luxury goods group. I served as a designer under Createthe to create an online consumer site.


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www.ferragamo.com        1    2    3    4    5    6    7   

MoMA Online Store

The MoMA Online site is the web product store for the New York Museum of Modern Art. I Served in a collaborative role with Art Directors and Designers contributing to overall design and structure of site. I was also involved in the branding and strategy of the redesign.


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www.momastore.org        1    2    3    4    5    6

QuitAssist

QuitAssist is a free information resource offered by Philip Morris USA. QuitAssist connects smokers who have decided to quit to a wealth of expert quitting information from public health authorities and others. I served as an Art Director in collaboration with Philip Morris and Young and Rubicam on their site that coincided with their new brand identity collateral and National print campaign.

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www.philipmorrisusa.com/quitassist/        1    2    3    4   

AJWS

American Jewish World Service [AJWS] is an independent not-for-profit organization founded in 1985 to help alleviate poverty, hunger and disease among the people of the world regardless of race, religion or nationality. worked as an Art Director with Jasper Design to provide AJWS with a redesign of their site that coincided with their new identity collateral.

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