Simplicity is the ultimate sophistication. – Leonardo da Vinci

About

Irene Shoikhet is a seasoned Creative Director with deep branding and design expertise and 20+ years of experience working across various industries. From fashion and retail to health care and technology, she has honed her ability to create comprehensive visual narratives that bridge the gap between user experience, design, and marketing. The word sonsa means sun in Russian, a nod to Irene’s heritage.

A graduate of California College of the Arts, Irene has partnered with a variety of top agencies, including Young & Rubicam, RGA, Ruder Finn, and Createthe, with such clients as JPMorgan Chase & Co., Microsoft, IDEO, MoMa, HBO, Nike, Ferragamo, Frette, inhabit, and Movado, as well as rebranding initiatives for companies and creative professionals. 

Strategy

Marketing & Advertising
Brand Insight & Positioning
Consumer Behaviors
Trend Analysis
Concept Development

Brand Design

Art Direction
Identity Systems
Interactive & Print
Packaging
Visual Language
Brand Voice
Photography Direction
Interior Space

Interactive

Information Architecture
User Experience
Web & Mobile Interface Design
Desktop & Mobile Apps
E-commerce

Clients

IDEO
JPMorgan Chase & Co.
Zum
Spinn Coffee
Spout Water
Melanie Dunea Photography
Tom Leader Studio
Tomorrow Partners
Y&R
Create The
RGA Interactive Agency
Magnini Caruso Dutton

Gap
Landor & Associates
Frette
Movado
Ferragamo
Nina Ricci
Mile IQ / Microsoft
HBO
Inhabit Clothing

Avalere Health
Novartis
Tiny Atlas
Razorfish
Ruder Finn Advertising
NBC
MoMa