Avalere
Health
I began working with Avalere Health, a Washington D.C.-based health care consulting firm, in 2003 to help develop its brand and identity. Since then, Avalere has grown from a small, thriving company to an industry leader within the health care space. Avalere recognizes that maintaining high standards for design reinforces its brand and authority in the industry. As Avalere’s Creative Director, I’ve successfully led the design efforts for the company’s identity rebranding, interactive initiatives, signage, conference materials, digital marketing and products.
I worked alongside the CEO to build a comprehensive design system, and stewarded the brand throughout its many evolutions. I’ve managed teams of collaborators, including illustrators, product designers, UX, Developers, and 3-D designers. For a closer look into my work, I would love the opportunity to speak more about the various strategies and thinking for all touchpoints in person.
Client: Avalere Health | Role: Creative Director
"Avalere is fortunate to have had an
outstanding long-term partnership with Irene.
She has been integral to the design of our core imagery and logo in 2005, and all of the most creative visual branding we have done since that time. Irene has an uncanny ability to keep our work looking fresh, clear, and interesting – a rare talent and one that has elevated
our brand substantially over the years."
– Dan Mendelson / CEO
