MileIQ
Mile IQ, an automatic mileage tracking app with well over 2 million users, hired me to entirely redesign its website, as well as a suite of communication materials, including it's blog, email newsletter, and an e-book series. I Led a comprehensive rebranding project that resulted in the company being acquired by Microsoft.
Delivered a strong visual design by working in close partnership with the Marketing, UX, Product, and Technology development teams. The company grew from 100K paid subscribers to more than 500K members after the rebranding, and converted about 15 to 20% from free to paid membership. I would love the opportunity to speak more about the various strategies and thinking for all touchpoints in person.
Client: MileIQ | Role: Lead Designer
“MileIQ’s website is a critical aspect of our marketing effort,
specifically in driving installs of new users. Irene really understood
the challenge and delivered a look and feel that took MileIQ to the
next level. The system she developed continues to shape all
of our branding efforts.”– Dan Bomze / Founder
